PR sucks.
It's ridiculous to think founders and executives pay me to do something they could do themselves. If they had the time.
And stood backstage at countless events listening to closed door conversations between people who get real shit done.
And worked a newsroom for three years solid.
And supported multiple clients across quantum, nuclear, and frontier models.
That's the time I've had.
Enough with the fluff.
The e-bike maker was losing money on every unit sold, months before it collapsed into administration.
A $37M take-private bid, a defaulted loan, and a co-founder siding against his own board.
€65M in losses, fraud suits across four countries, and a raise that was never real.
Stock down 86%, a Nasdaq delisting threat, and the rescue round that had to happen.
How a French entrepreneur relaunched a cult 1960s EV under a new name and category.
Eight mistakes founders keep making with their imagery, from a decade shooting the people making the news.
Optics. Announcements. Sparring. Venture.
Authored and shot by someone who's been there, done that.
On-location founder photography, newsroom-ready press kits, and award-winning coverage for Events/Conferences, VC AGMs, private LP summits, and others.
Targeted embargo pitching, discovery and comms materials authoring written with the insider filter of a former tech journalist. Media tracking and syndication reporting for all coverage, including long-tail newsletters and non-English press.
Sharpening founder messaging, developing clear category definitions, and running interview simulations before stepping in front of journalists and microphones.
Editorial craft for venture funds: LP annual letters, portfolio founder spotlight features, and fund milestone announcements.